State of Care

Date 2026
State of Care is a concept brand created for a class project inspired by the Minnesota Wild hockey team. The logo pays homage to the team’s slogan, “State of Hockey,” while the color palette draws from its existing brand identity. I incorporated the “M” featured on the team’s mascot into the packaging pattern and used imagery inspired by Minnesota’s outdoors to further connect the brand to the state’s identity.

Brand Identity

Logo

Primary Logo

Secondary Log

Secondary Logo

Assets

Product Line

Product Labels

Candle Box

Social Media Campaign

Social Media Campaign | Mockups

Transit Campaign

Billboard

Transit Campaign | Mockups

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