State of Care
Date 2026State of Care is a concept brand created for a class project inspired by the Minnesota Wild hockey team. The logo pays homage to the team’s slogan, “State of Hockey,” while the color palette draws from its existing brand identity. I incorporated the “M” featured on the team’s mascot into the packaging pattern and used imagery inspired by Minnesota’s outdoors to further connect the brand to the state’s identity.
Brand Identity | Logo | Assets | Products | Social Media Campaign | Transit Campaign
Brand Identity
Logo
Assets
Product Line
Product Labels
Social Media Campaign
Social Media Campaign | Mockups
Transit Campaign
Transit Campaign | Mockups