Tatanka Trails

Date 2026
For this project, I developed a brand identity for a camping gear company designed for the everyday camper. Starting with an assigned animal, I explored different illustration styles to create a distinctive logo before expanding the concept into a cohesive brand identity. The final designs bring the original animal concept to life through a visual identity tailored to the outdoor and camping market.
Brand Identity | Logo | Mockups 




Brand Identity




Logo
Primary Logo
Secondary Logo - One Color
Secondary Logo - Black


Mockups





kotapalmerdesign@gmail.com